Situation
At a global technology company, product managers relied on data and customer insights to decide what to build, where to invest, and how to improve existing services. But there was no single place to find the information they needed.
Data and research were scattered across teams and systems, ownership was often unclear, and access was inconsistent. Product managers spent significant time tracking down information, piecing together data from different sources, and relying on personal relationships to find what they needed
Leadership needed a clear view of what information was available, what was missing, and how to make the right insights easier for product managers to find and use.
Action
Keenan Reid worked across the organization to understand what product managers needed to make better decisions, what information already existed, and where the biggest gaps remained.
As part of this work, we:
- Inventoried existing data and research sources, including what was available, where they lived, and who owned them
- Interviewed stakeholders across the organization to understand how teams used data, where they struggled, and which insights mattered most
- Defined the key questions product managers needed to answer before and after launching an offer, from market opportunity and target customers to adoption, margins, and performance
- Mapped those questions to the insights and data available today, identifying where critical information was missing or difficult to access
- Prioritized the biggest gaps based on business impact and feasibility and developed recommendations for a centralized Insights Center
Results
The work gave leadership a clear view of the data and insights available to product teams, the most critical gaps, and what to prioritize next.
It also laid the foundation for a centralized Insights Center, with a structured view of the information product managers need before and after launch and recommendations for making those insights easier to access over time.
